This innovation workshop explores the future of applying novel technologies in consumer research to support the development of tasty, healthy, sustainable and well accepted food products!
Consumer behaviour plays a crucial role in our health and the planet's well-being. Lack of sensory and consumer behaviour strategies is limiting the transition to healthier and more sustainable diets and products. Applying novel, innovative technologies to study food consumption habits in relation to product features, personal traits, and social and environmental influences (context), can overcome this.